(I) Rooted in Zhuhai: The Manufacturing Gene of the Guangdong-Hong Kong-Macao Greater Bay Area
In 2003, Zhuhai Hengcang Electronics Technology Co., Ltd. was officially established in Zhuhai Nanping Science and Technology Industrial Park, taking its first step in the keyboard manufacturing industry. As a key part of Zhuhai National High-Tech Industrial Development Zone, Nanping Science and Technology Industrial Park boasts a superior geographical location and enormous development potential. It not only undertakes Zhuhai's important mission of developing high-tech industries but also serves as a new highland for the future development of the computer industry, providing unique conditions for Hengcang Electronics' growth.
The Guangdong-Hong Kong-Macao Greater Bay Area, where Hengcang Electronics is located, is one of the most open and economically dynamic regions in China, occupying a crucial strategic position in the national development landscape. Gathered here are numerous high-tech enterprises and innovative resources, forming a complete industrial chain and innovative ecosystem. Taking full advantage of its location adjacent to Shenzhen and Hong Kong, Hengcang Electronics has actively integrated into the industrial development pattern of the Greater Bay Area, carried out extensive cooperation and exchanges with surrounding enterprises, and continuously absorbed advanced technologies and management experience.
Meanwhile, the strong support of the Zhuhai Municipal Government for the electronic information industry has brought abundant policy dividends to Hengcang Electronics. A series of preferential policies issued by the government, such as tax reductions and exemptions, R&D subsidies, and talent introduction support, have provided a solid policy guarantee for the enterprise's development. These policies not only reduce the enterprise's operating costs but also stimulate its innovative vitality, enabling Hengcang Electronics to invest more resources in technological R&D and product innovation.
In such a favorable environment, Hengcang Electronics has taken "technology + manufacturing" as the dual-driver development keynote, continuously increasing investment in technological R&D and production manufacturing. The company attaches great importance to introducing advanced production equipment and technical talents, establishing a sound R&D system and production management system, and striving to improve product quality and performance. After years of development, Hengcang Electronics has gradually emerged in the keyboard manufacturing industry with its outstanding technical strength and reliable product quality, becoming a typical example of the transformation and upgrading of manufacturing in the Greater Bay Area.
As a national high-tech enterprise, Hengcang Electronics has obtained three major qualifications: "High-Tech Enterprise", "Innovation-Oriented SME", and "Technology-Based SME". This is a high recognition of the enterprise's technological innovation capability and comprehensive strength. These qualifications have not only won the enterprise a good reputation and market position but also provided more opportunities and resources for its further development. Hengcang Electronics will continue to rely on the advantages of the Greater Bay Area, pursue innovative development, and make greater contributions to promoting the upgrading of China's keyboard manufacturing industry.
(II) Development Milestones: The Evolution from Traditional Manufacturing to Innovation-Driven
Foundation Period (2003-2010)
In the early days of its establishment, Hengcang Electronics focused on keyboard OEM business, gradually accumulating rich industry experience by providing high-quality OEM services to customers. In the early stage, the company mainly engaged in the manufacturing of POS keyboards and commercial keyboards, which are mainly used in commercial cash register systems, financial terminals, and other scenarios, requiring high durability, stability, and data input accuracy of the keyboards. With its rigorous production processes and strict quality control, Hengcang Electronics successfully won the trust of many customers, laying a solid foundation for the company's subsequent development.
With the continuous expansion of business, Hengcang Electronics realized the importance of improving production efficiency and product quality. To meet market demand, the company established its first automated production line in 2005, introducing advanced automated production equipment and technologies, and achieving the transformation from traditional manual production to automated production. This initiative not only greatly improved production efficiency and reduced production costs but also ensured more stable product quality. The establishment of the automated production line marked an important step for Hengcang Electronics in production and manufacturing, laying a solid foundation for the company's large-scale development.
Breakthrough Period (2011-2018)
In 2011, Hengcang Electronics keenly captured the development potential of the mechanical keyboard market and resolutely entered this track. Mechanical keyboards have gradually gained popularity among gamers and professional typists due to their unique feel, excellent durability, and personalized lighting effects. Hengcang Electronics quickly set up a professional R&D team and invested a lot of resources in the R&D and production of mechanical keyboards.
During the R&D process, Hengcang Electronics faced many challenges, one of the biggest being how to achieve consistency and stability of keyboard feel. To solve this problem, after years of technical research, Hengcang Electronics successfully developed a unique "batch feel adjustment" technology. Through precise adjustment of keyboard switches, this technology enables each key to provide a consistent and comfortable feel, greatly enhancing the user experience. Hengcang Electronics thus became one of the first domestic manufacturers to realize "batch feel adjustment", occupying a place in the mechanical keyboard market.
With its excellent product quality and technical strength, Hengcang Electronics began to cooperate with international e-sports brands. The company provides customized mechanical keyboard solutions for these brands, meeting the high-performance and personalized needs of e-sports players. Cooperation with international e-sports brands not only enhanced Hengcang Electronics' brand awareness and market influence but also brought broader development space for the company. Through exchanges and cooperation with international brands, Hengcang Electronics continuously learned and absorbed advanced design concepts and technologies, further improving its R&D and innovation capabilities.
Explosive Growth Period (2019-Present)
Entering 2019, Hengcang Electronics ushered in a period of explosive growth. The company continued to increase investment in technological R&D, adding an average of 3 patents per year and constantly launching innovative products. Among them, the carbon fiber height-adjustable keyboard has become one of the company's star products. This keyboard adopts advanced carbon fiber materials, featuring lightweight, high strength, good durability and other advantages. At the same time, the keyboard is equipped with a unique height-increasing structure, allowing users to freely adjust the keyboard height according to their own needs, providing a more comfortable user experience.
The launch of the carbon fiber height-adjustable keyboard not only demonstrated Hengcang Electronics' innovative capabilities in material application and structural design but also met the market demand for high-end and personalized keyboards. Once launched, the product was warmly welcomed by the market and quickly became a popular product in the industry. Hengcang Electronics thus occupied an important position in the high-end keyboard market, further enhancing its brand image and market competitiveness.
In terms of market expansion, Hengcang Electronics' ODM business covers more than 20 countries around the world. By establishing a sound global sales network and customer service system, the company provides timely and efficient services for customers. Whether in European and American markets or emerging markets such as Asia and Africa, Hengcang Electronics' products have been widely recognized and praised. The company continuously strengthens cooperation with international customers, deeply understands the market needs and consumption habits of different regions, provides customized product solutions for customers, and meets the diverse needs of global customers.
II. Technological Moat: 19 Patents Building a Full-Link Innovation System
The key reason why Hengcang Electronics Technology can stand out in the fiercely competitive keyboard manufacturing market lies in its strong technical strength and continuous innovation capability. The company holds 19 patents, covering structural design, production processes, testing systems, and other aspects, building an impregnable technological moat and providing a strong guarantee for the high quality and differentiation of products.
(I) Structural Design: The Philosophy of Feel with Millimeter-Level Precision
In terms of keyboard structural design, Hengcang Electronics Technology pursues the ultimate feel and user experience, solving long-standing pain points in the industry through continuous technological innovation.
1. Satellite Axis Stabilization Technology: Reshaping the Experience of Long Keys
For mechanical keyboard users, the feel and stability of long keys (such as the spacebar, enter key, etc.) are crucial. The traditional satellite axis design often has the problems of "mushy feel" and "noise" during use, affecting the user's input experience. The independently developed "Satellite Axis Installation Structure for Mechanical Keyboards" patent (CN222530288U) by Hengcang Electronics Technology provides a perfect solution to this problem.
Through the magnetic positioning column and dual-spring balance design, this patent achieves precise control of long keys. The magnetic positioning column can ensure the accuracy and stability of the satellite axis during installation, effectively reducing shaking and displacement. The dual-spring balance design can provide more uniform elastic force, enabling the long key to maintain a consistent feel during pressing and bouncing, avoiding the occurrence of "mushy feel".
After practical testing, the satellite axis stabilization technology of Hengcang Electronics Technology can control the shaking amplitude of the spacebar within 0.3mm, which is far lower than the industry average. The application of this technology makes the feel and stability of the long keys of Hengcang Electronics Technology's keyboards reach the industry-leading level, becoming the technical support trusted by e-sports players for "touch typing". Many e-sports players, after using Hengcang Electronics Technology's keyboards, have said that the feel of the long keys is more comfortable and stable, enabling more precise operation in games and improving the gaming experience.
2. Height-Adjustable Structure: A Breakthrough Practice in Ergonomics
With the increasing attention to the comfort and health of the office environment, ergonomic keyboards have gradually become a market hotspot. Hengcang Electronics Technology keenly captured this market trend and launched the industry's pioneering "carbon fiber keyboard height adjustment system".
Through three sets of magnetic height-increasing structures (patent number: CN222530288U), this system realizes the free adjustment of keyboard height between 15-35mm. Users can easily adjust the keyboard height according to their own usage habits and needs to adapt to different usage scenarios. For example, when using an e-sports desktop, users can raise the keyboard height to obtain a more comfortable gaming posture; when using a laptop stand, users can lower the keyboard height for easy carrying and use.
This design not only meets the user's demand for personalization and comfort but also reflects Hengcang Electronics Technology's in-depth research and innovative practice in the field of ergonomics. Certified by SGS, the height adjustment system can withstand 100,000 disassembly times without deformation, ensuring the durability and reliability of the product. The height-adjustable structure of Hengcang Electronics Technology has led the new trend of "healthy input" and been widely welcomed by the market. Many users have stated that after using the height-adjustable keyboard of Hengcang Electronics Technology, the fatigue of the wrists and arms is significantly reduced, and work efficiency is also improved.
(II) Production Process: Automation Empowering Quality Consistency
In terms of production processes, Hengcang Electronics Technology actively introduces automation technology to improve production efficiency and product quality consistency.
1. Keyboard Switch Installation Revolution: Precise Press-Fitting at 0.1 Seconds per Unit
Keyboard switch installation is a key link in the production process of mechanical keyboards, and its installation accuracy directly affects the feel and service life of the keyboard. The traditional keyboard switch installation method mainly relies on manual operation, which is not only inefficient but also difficult to ensure the consistency of installation accuracy. The independently developed "Mechanical Keyboard Switch Installation Machine" by Hengcang Electronics Technology has completely changed this situation.
Integrating visual positioning and pressure-sensing technology, this machine can accurately press-fit mainstream switches such as Cherry and TTC. Visual positioning technology can quickly and accurately identify the position and direction of the switch, ensuring the accuracy of switch installation; pressure sensing technology can real-time monitor the pressure change during the press-fitting process, ensuring the uniformity of press-fitting force. Through the synergistic effect of these two technologies, the switch installation machine of Hengcang Electronics Technology can control the press-fitting accuracy within ±0.05mm, with a daily output of 8,000 units per production line and a defect rate of less than 0.01%.
The application of this technology not only greatly improves production efficiency and reduces production costs but also ensures more stable product quality. Hengcang Electronics Technology has broken the industry perception that "manual adjustment must be high-quality", proving that automated production can also achieve high-quality product manufacturing. Many partners have highly praised the switch installation technology of Hengcang Electronics Technology, believing that the quality, stability, and consistency of its products are in a leading position in the industry.
2. Shell Molding Black Technology: Material Aesthetics of Carbon Fiber and Aluminum Alloy
In the manufacture of keyboard shells, Hengcang Electronics Technology adopts advanced materials and processes, pursuing the perfect combination of material aesthetics and product performance.
- Carbon Fiber Base: The high-end keyboard products of Hengcang Electronics Technology adopt aviation-grade carbon fiber weaving technology to make the base. Carbon fiber material has the advantages of light weight, high strength, high temperature resistance, corrosion resistance, etc., and is a commonly used material in high-end fields such as aerospace and automobile manufacturing. Compared with traditional ABS shells, the weight of the carbon fiber base is reduced by 40%, making the keyboard lighter and easier to carry. At the same time, its bending strength is increased by 300%, greatly improving the durability and stability of the keyboard. The application of this material not only meets the demand for product quality and personalization in the high-end customized market but also demonstrates Hengcang Electronics Technology's innovative capability in material application. Many high-end users are fond of keyboards with carbon fiber bases, believing that they not only have a good feel but also a fashionable appearance, highlighting quality and taste.
- Aluminum Alloy Extrusion Technology: In addition to carbon fiber materials, Hengcang Electronics Technology also uses aluminum alloy extrusion technology in some products. Through the extrusion molding of 6063-T5 profiles, the aluminum alloy shell has excellent strength and texture. The surface anodizing treatment reaches a thickness of 12μm, making the shell not only have good wear resistance and corrosion resistance but also achieve the military-grade texture of "anodizing without fading and CNC chamfering without burrs". The application of this process makes the appearance of the keyboard more exquisite, enhancing the overall quality and market competitiveness of the product. In the market, the keyboard products with aluminum alloy shells of Hengcang Electronics Technology are widely loved by consumers for their excellent appearance and texture.
(III) Testing System: The "Microscope Philosophy" of Full-Process Quality Control
To ensure that every keyboard leaving the factory meets high-quality standards, Hengcang Electronics Technology has established a strict full-process testing system to conduct comprehensive and multi-angle testing of products.
1. Visual Inspection Matrix: Deploying 3D Structured Light Scanner + AI Defect Recognition System
In the production process, Hengcang Electronics Technology has deployed 3D structured light scanners and AI defect recognition systems to perform millisecond-level scanning of 23 indicators, such as keycap character offset and switch skew. The 3D structured light scanner can quickly obtain the 3D data of the product, accurately detecting whether the size and shape of the product meet the standards; the AI defect recognition system can accurately identify tiny flaws and defects on the product surface through deep learning algorithms.
The combination of these two systems realizes comprehensive inspection of product appearance and structure, with a missed detection rate of less than 0.005%. Through the visual inspection matrix, Hengcang Electronics Technology can timely find and reject unqualified products, ensuring that every keyboard leaving the factory has a perfect appearance and structure. The application of this technology not only improves inspection efficiency but also greatly enhances the accuracy and reliability of inspection. In actual production, the visual inspection matrix provides a strong guarantee for the product quality of Hengcang Electronics Technology, effectively reducing the product defect rate.
2. Reliability Laboratory: Simulating High and Low Temperature Cycles from -20℃ to 60℃ and 85% Humidity Environment Testing
In addition to appearance and structure inspection, Hengcang Electronics Technology also attaches great importance to product reliability and durability. The company has established a reliability laboratory to conduct strict environmental testing and life testing of keyboards.
In terms of environmental testing, the laboratory simulates harsh environments such as high and low temperature cycles from -20℃ to 60℃ and 85% humidity, conducting long-term testing of keyboards to verify their performance and stability under different environmental conditions. In terms of life testing, the keyboard needs to pass 50 million keystrokes without failure to ensure product durability and reliability.
Through these strict tests, the keyboard products of Hengcang Electronics Technology can meet the needs of various complex environments and high-intensity use, and have passed 11 international certifications such as CE and FCC. These certifications are not only recognition of the product quality of Hengcang Electronics Technology but also provide a passport for products to enter the international market. When choosing keyboard suppliers, many international customers will give priority to enterprises that have passed international certifications. With its reliable product quality, Hengcang Electronics Technology has won the trust of many international customers.
III. Product Line Matrix: Accurately Positioning Three Core Tracks
The success of Hengcang Electronics Technology in the keyboard manufacturing field is also due to its accurate market positioning and rich product line. The company has keenly captured the needs of three segmented markets: e-sports, commercial use, and customization. By launching targeted products, it has successfully positioned itself in the core tracks and achieved rapid growth in market share.
(I) E-Sports Keyboards: The Ultimate Balance of Speed and Feel
In the e-sports field, keyboard performance directly affects players' gaming experience and competitive results. Targeting e-sports players' extreme pursuit of speed, feel, and personalization, Hengcang Electronics Technology has launched a series of high-performance e-sports keyboards.
1. Core Technologies: 2ms Ultra-Fast Response Switches, Full-Key Anti-Ghosting Technology, RGB Lighting Synchronization Protocol
The e-sports keyboards of Hengcang Electronics Technology adopt independently developed 2ms ultra-fast response switches. Compared with traditional switches, the response speed is increased by 50%, enabling players to achieve faster operation response in games. Whether in fierce team battles or moments requiring precise operations, this ultra-fast response switch can ensure that players' instructions are transmitted in a timely manner, helping them seize the initiative.
At the same time, full-key anti-ghosting technology is also a major highlight of Hengcang's e-sports keyboards. This technology can ensure that when multiple keys are pressed at the same time, the keyboard will not have key conflicts, and each key can be accurately identified and responded to. This is crucial for e-sports games that require frequent use of combination keys, enabling players to operate more smoothly and avoid operational errors caused by key conflicts.
In addition, Hengcang Electronics Technology has also developed an RGB lighting synchronization protocol, supporting lighting linkage with mainstream e-sports motherboards. Players can customize 16.8 million lighting colors and multiple dynamic lighting effects through software, creating a unique e-sports atmosphere. Whether it's a cool breathing light effect or lights flashing with music rhythm, it can bring players a more immersive gaming experience.
2. Star Product: HC872 Tri-Mode Mechanical Keyboard (Supports Bluetooth/2.4G/Wired Tri-Mode, Built-in 4000mAh Battery, Battery Life Up to 120 Hours)
The HC872 tri-mode mechanical keyboard is one of the star e-sports products of Hengcang Electronics Technology. It combines high performance and portability, and is deeply loved by e-sports players. This keyboard supports three connection modes: Bluetooth, 2.4G, and wired. Players can freely switch according to their own needs and usage scenarios. In e-sports competitions that require stable connections, players can choose the wired connection mode to ensure that the keyboard's performance is not disturbed; in the case of outdoor carrying or pursuing a neat desktop, the Bluetooth and 2.4G wireless connection modes provide greater convenience.
The HC872 tri-mode mechanical keyboard has a built-in 4000mAh large-capacity battery, with excellent battery life. When the lighting effect is turned off, the battery life can reach 120 hours, which can meet the long-term use needs of players. Even when the RGB lighting effect is turned on, it can ensure a long battery life, allowing players to enjoy the fun of the game without frequent charging.
In terms of feel, the HC872 tri-mode mechanical keyboard offers four switch options: blue switch, red switch, brown switch, and silver switch, meeting the feel preferences of different players. The blue switch has a crisp feel and obvious tactile feedback, suitable for players who like clear key feedback; the red switch has a light feel and small pressure grams, which is not easy to fatigue during long-term typing, suitable for users who take both office work and games into account; the brown switch combines the characteristics of the blue switch and the black switch, meeting both typing and gaming needs; the silver switch has a fast trigger speed, suitable for e-sports players pursuing extreme speed. No matter what kind of feel players like, they can find a suitable switch in the HC872 tri-mode mechanical keyboard.
3. Customer Case: Customizing Programmable Macro Keys for Top European and American E-Sports Brands, Helping Professional Teams Achieve "0.1 Second Operation Advantage" in Competitions
With its strong R&D and customization capabilities, Hengcang Electronics Technology has established long-term cooperative relationships with top European and American e-sports brands. The programmable macro keys customized by the company for these brands have become the "secret weapon" of professional teams in competitions.
Through programmable macro keys, players can set complex operation combinations as one key to achieve one-click combos. This can greatly improve operation efficiency in e-sports competitions, allowing players to complete multiple actions in an instant and achieve a "0.1-second operation advantage". For example, in MOBA games, players can set complex operations such as "flash + skill release" as a macro key, which can be triggered with one click at critical moments to attack opponents unexpectedly; in fighting games, players can also achieve one-click combos through macro keys, making it impossible for opponents to defend.
In an internationally renowned e-sports competition, a professional team used the e-sports keyboard customized by Hengcang Electronics Technology. In the decisive game of the competition, the core player of the team successfully achieved an extreme counter-kill through the programmable macro keys, helping the team win the game. After the game, the player stated that the Hengcang Electronics Technology keyboard has an excellent feel, and the programmable macro keys make his operation smoother, enabling him to better display his strength. This victory not only proved the performance of Hengcang Electronics Technology's e-sports keyboard but also made more e-sports players and teams aware of the advantages of its products.
(II) Commercial Keyboards: Industrial-Grade Standards for Durability and Functionality
The usage scenarios and needs of commercial keyboards are quite different from those of e-sports keyboards. In the commercial field, the durability, stability, and functionality of keyboards are key factors. Targeting the characteristics of the commercial market, Hengcang Electronics Technology has launched a series of commercial keyboards that meet industrial-grade standards, covering multiple segmented fields such as POS keyboards and medical keyboards.
1. POS Keyboards: Targeting High-Frequency Retail Scenarios, Adopting IP67 Waterproof and Dustproof Design, Key Life Up to 10 Million Keystrokes, Supporting RS232/USB-HID Multi-Interface Compatibility
In the retail industry, POS keyboards are the core tools for merchants to conduct transaction operations. Due to their high frequency of use and often complex environments, they have extremely high requirements for keyboard durability, waterproof and dustproof performance, and interface compatibility. The POS keyboard of Hengcang Electronics Technology adopts an IP67 waterproof and dustproof design, which can effectively resist the intrusion of water, dust, and oil stains. Whether in a humid kitchen environment or a dusty warehouse, this keyboard can operate stably without malfunction due to environmental factors.
In terms of key life, the key life of Hengcang's POS keyboard is as high as 10 million keystrokes, which is far higher than the industry average. This means that merchants do not need to frequently replace the keyboard during use, reducing operating costs. At the same time, the keyboard also supports RS232/USB-HID multi-interface compatibility, which can seamlessly connect with various mainstream POS systems, facilitating merchants to upgrade and replace equipment.
A well-known chain supermarket has adopted the POS keyboards of Hengcang Electronics Technology in its stores nationwide. During use, the supermarket staff reported that this keyboard has a comfortable operation feel and sensitive key response, and there will be no lag even during frequent operations during peak hours. Moreover, its waterproof and dustproof performance is excellent. Once, water was accidentally spilled on the keyboard during cleaning, but the keyboard still worked normally without any impact. This made the supermarket management highly praise the product quality of Hengcang Electronics Technology and laid a solid foundation for long-term cooperation between the two parties.
2. Medical Keyboards: Exclusively Developed Antibacterial Keycaps (99% Reduction in Bacteria Adsorption Rate), Compatible with Medical HIS Systems, Passed NEMA 4X Protection Certification, and Entered the High-End Medical Supply Chain, Such as Mayo Clinic
In the medical field, the hygiene and safety of keyboards and system compatibility are crucial. Hengcang Electronics Technology has exclusively developed antibacterial keycaps. Through special material and process treatment, the bacteria adsorption rate is reduced by 99%, effectively reducing the growth and spread of bacteria on the keyboard. This is of great significance for preventing cross-infection in hospitals and can provide a safer use environment for medical staff and patients.
At the same time, Hengcang's medical keyboard is also compatible with various mainstream medical HIS systems, which can seamlessly connect with the hospital's information management system, facilitating medical staff to perform operations such as medical record entry and medical order issuance. The keyboard has passed NEMA 4X protection certification, with excellent waterproof, dustproof, and corrosion-resistant performance, and can operate stably in medical environments for a long time.
With its excellent performance and quality, Hengcang's medical keyboard has successfully entered the high-end medical supply chain, such as Mayo Clinic. As a world-renowned medical institution, Mayo Clinic has strict requirements for the quality and safety of medical equipment. The recognition of Hengcang Electronics Technology's medical keyboard by Mayo Clinic fully proves its technical strength and product quality in the field of medical keyboards. During use at Mayo Clinic, medical staff highly praised the antibacterial performance and operational convenience of Hengcang's medical keyboard, believing that it provides strong support for the efficient development of medical work.
(III) Customized Keyboards: From "One Size Fits All" to "One-of-a-Kind"
With the upgrading of consumption and the growth of personalized demand, the customized keyboard market has gradually emerged. Customized keyboards can meet users' pursuit of personalization and differentiation, allowing each user to have a unique keyboard. Keeping up with market trends, Hengcang Electronics Technology has launched a highly flexible customized keyboard solution.
1. Modular Design: Providing Three-Level Customization Options for Switches (Blue/Red/Brown/Silver), Keycaps (PBT/ABS/Sublimation), and Shells (Carbon Fiber/Aluminum Alloy/Acrylic)
The customized keyboards of Hengcang Electronics Technology adopt a modular design concept, providing users with rich customization options. In terms of switches, users can choose different types of switches such as blue switch, red switch, brown switch, and silver switch according to their own feel preferences. The blue switch has a crisp feel, suitable for users who like clear key feedback; the red switch has a light feel, suitable for long-term typing; the brown switch meets both typing and gaming needs; the silver switch has a fast trigger speed, suitable for users pursuing extreme speed.
In terms of keycaps, Hengcang Electronics Technology provides a variety of keycap materials and process options, such as PBT, ABS, and sublimation. PBT keycaps have the advantages of wear resistance and are not easy to get oily, with a delicate surface texture; ABS keycaps have low cost and bright colors; sublimation keycaps can achieve high-precision pattern printing, making the keycaps more personalized. Users can choose keycaps of different materials and processes according to their own preferences and needs to create a unique visual effect.
In terms of shells, Hengcang Electronics Technology provides a variety of shell material options such as carbon fiber, aluminum alloy, and acrylic. Carbon fiber shells have the advantages of light weight, high strength, and high temperature resistance, highlighting high-end quality; aluminum alloy shells have excellent texture and good heat dissipation performance; acrylic shells have good light transmittance, suitable for creating cool lighting effects. Users can choose shells of different materials according to their own aesthetics and usage needs to achieve a personalized appearance design.
2. Flexible Production: Small-Batch Rapid Prototyping Capability with a Minimum Order of 50 Units, Completing the Whole Process from "Design Draft - Engineering Prototype - Mass Production" in 72 Hours, Meeting the Segmented Needs of Internet Celebrity Brands, Corporate Gifts, etc.
Hengcang Electronics Technology has strong, flexible production capabilities, able to meet the small-batch and multi-variety production needs of customers. The company provides small-batch rapid prototyping services with a minimum order of 50 units. From the customer providing the design draft to completing the engineering prototype and then realizing mass production, the entire process only takes 72 hours. This efficient production capacity enables Hengcang Electronics Technology to quickly respond to market changes and meet the personalized needs of segmented markets such as internet celebrity brands and corporate gifts.
An internet celebrity brand plans to launch a customized mechanical keyboard to meet the personalized needs of its fans. After receiving the order, Hengcang Electronics Technology quickly set up a professional project team to conduct in-depth communication with the internet celebrity brand to understand its design concept and needs. Within 72 hours, Hengcang Electronics Technology completed the production from the design draft to the engineering prototype and optimized it according to the feedback of the internet celebrity brand. Finally, this customized mechanical keyboard was successfully launched. With its unique design and excellent performance, it was warmly pursued by fans and became a popular product of the internet celebrity brand.
In the corporate gift market, Hengcang Electronics Technology also provides customized keyboard solutions for many enterprises. Enterprises can print their own logos and corporate culture elements on the keyboards and give them as gifts to customers and employees. This customized gift is not only practical but also can enhance the corporate brand image and influence. Many enterprises have stated that the customized keyboards of Hengcang Electronics Technology are reliable in quality and exquisite in design, which are very in line with the corporate gift needs and have been highly praised by customers and employees.
IV. Manufacturing Strength: The Efficiency Code of a 4,000㎡ Smart Factory
(I) Production Capacity Layout: Dual Advantages from Large-Scale to Flexible Manufacturing
The production strength of Hengcang Electronics Technology is also impressive. Its 4,000㎡ smart factory in Zhuhai is equipped with advanced production equipment and intelligent management systems, building an efficient and flexible production capacity layout, realizing the dual advantages from large-scale production to flexible manufacturing, and able to meet the diverse needs of different customers.
1. Standardized Production Lines: 4 Fully Automatic SMT Production Lines, Monthly Capacity of 500,000 Units, Supporting Rapid Switching of Mainstream PCB Board Types
In the smart factory of Hengcang Electronics Technology, 4 fully automatic SMT (Surface Mount Technology) production lines are the core force for realizing large-scale production. These production lines are equipped with internationally advanced chip mounters and testing equipment, with high-speed and high-precision mounting capabilities. Taking one of the high-speed chip mounters as an example, its mounting speed can reach more than 100,000 chips per hour, able to complete a large number of mounting tasks in a short time.
These fully automatic SMT production lines not only have high speed but also can support the rapid switching of mainstream PCB board types. Whether it is the common FR-4 material PCB board or the high-end HDI (High-Density Interconnect) board, the production lines of Hengcang Electronics Technology can easily handle them. Through the intelligent programming system, operators only need to input the corresponding parameters on the equipment to realize the rapid switching of different PCB board types, and the switching time can be controlled within 30 minutes, greatly improving production efficiency.
With these 4 fully automatic SMT production lines, the monthly capacity of Hengcang Electronics Technology can reach 500,000 units, able to meet the delivery needs of large-scale orders. During the peak season, the factory can further increase production capacity by reasonably arranging production plans to ensure that customers' orders can be delivered on time and in quantity. This strong, large-scale production capacity enables Hengcang Electronics Technology to occupy an advantageous position in the market competition and win the trust of many customers.
2. Customized Production Lines: 2 Flexible Assembly Lines, Equipped with 6-Axis Robots for Keycap Character Laser Engraving, Realizing "Mixed Production of Multiple Models in the Same Batch"
In addition to standardized large-scale production, Hengcang Electronics Technology also focuses on meeting customers' personalized customization needs. The 2 flexible assembly lines in the factory are set up to realize customized production. These flexible assembly lines adopt advanced automation equipment and information management systems, able to quickly adjust production processes and workflows according to different customer needs, realizing "mixed production of multiple models in the same batch".
On the flexible assembly lines, 6-axis robots play an important role. Equipped with high-precision visual recognition systems, these robots can accurately identify the position and character content of the keycaps and perform precise laser engraving operations. Through programming, the robots can engrave various personalized characters and patterns on the keycaps to meet customers' needs for keycap customization. For example, customers can request to engrave their own brand logos, personalized slogans, or unique patterns on the keycaps, which can be perfectly realized by the 6-axis robots.
"Mixed production of multiple models in the same batch" is a major feature of the flexible assembly lines of Hengcang Electronics Technology. In the traditional production mode, a production line usually can only produce one model of product. To switch production models requires long-term equipment debugging and production preparation, resulting in low efficiency. The flexible assembly lines of Hengcang Electronics Technology, through the intelligent production management system, can realize the simultaneous production of multiple models of products on the same production line. During the production process, the system will automatically allocate materials and adjust equipment parameters according to the product model and production needs, ensuring that different models of products can be produced efficiently and orderly on the same production line. This production mode not only improves production efficiency but also reduces production costs, meeting customers' production needs for small-batch and multi-variety products.
(II) Supply Chain Management: 1-Hour Supporting Circle in the Greater Bay Area
The efficient production and rapid delivery of Hengcang Electronics Technology are inseparable from its sound supply chain management system. Relying on the advantages of the Pearl River Delta electronic industry cluster, Hengcang Electronics Technology has built an efficient 1-hour supporting circle in the Greater Bay Area, realizing the rapid procurement and supply of core materials, and providing a strong guarantee for the enterprise's development.
Relying on the Pearl River Delta electronic industry cluster, 85% of the core materials (switches, PCBs, shells) of Hengcang Electronics Technology can be procured within 100 kilometers. In the Pearl River Delta region, there are many high-quality electronic component suppliers and parts manufacturers, which have established long-term and stable cooperative relationships with Hengcang Electronics Technology. These suppliers can not only provide high-quality raw materials and parts but also realize rapid production and distribution according to the needs of Hengcang Electronics Technology. For example, when Hengcang Electronics Technology needs to purchase a batch of switches, it only needs to place an order with nearby suppliers, who can deliver the switches to the factory in a short time to ensure the smooth progress of production.
In terms of supply chain management, Hengcang Electronics Technology also pays attention to inventory control. By establishing a close information-sharing mechanism with suppliers, Hengcang Electronics Technology can real-time grasp the inventory status of raw materials and market dynamics, thereby reasonably adjusting procurement plans, controlling the inventory cycle of key materials within 7 days, which is 40% shorter than the industry average. This precise inventory control not only reduces inventory costs but also reduces capital occupation and material waste caused by inventory backlogs. At the same time, the rapid inventory turnover enables Hengcang Electronics Technology to more flexibly respond to market changes, timely adjust production plans, and meet customer needs.
Benefiting from the sound supply chain management system, Hengcang Electronics Technology can achieve the rapid response capability of "72-hour prototyping and 15-day small-batch delivery". When customers put forward new product needs, the R&D team of Hengcang Electronics Technology can quickly communicate with suppliers to obtain the required raw materials and parts, complete product design, prototyping, and testing within 72 hours, and provide customers with rapid product verification services. In the small-batch production stage, Hengcang Electronics Technology can fully utilize the advantages of the supply chain to quickly organize production, ensuring the completion of small-batch delivery within 15 days, helping customers quickly seize market opportunities. This efficient response capability has made Hengcang Electronics Technology stand out in the market competition and won high praise and trust from customers.
V. Regional Empowerment: The "Invisible Accelerator" of Zhuhai Manufacturing
(I) Policy Tailwinds: Superposition of Three Major Policy Packages
Hengcang Electronics Technology has thrived on the innovative soil of Zhuhai, inseparable from the strong support of policies. A series of preferential policies issued by the Zhuhai Municipal Government, like timely rain, have provided a steady stream of motivation for the enterprise's development. These policies cover many aspects, from tax incentives to special subsidies, and then to park supporting support, forming a comprehensive and multi-level policy system, injecting strong vitality into the development of Hengcang Electronics Technology.
1. High-Tech Enterprise Recognition: Enjoying 15% Corporate Income Tax Preference, with R&D Expense Additional Deduction, Reducing Taxes by Over 5 Million Yuan in the Past Three Years
As a national high-tech enterprise, Hengcang Electronics Technology has enjoyed tangible tax preferential policies. According to relevant national regulations, the corporate income tax rate for high-tech enterprises can be reduced to 15%. Compared with the 25% tax rate for ordinary enterprises, this directly reduces the enterprise's tax burden by 40%, saving a lot of funds for the enterprise. The funds saved can be invested by the enterprise in key areas such as technological R&D, equipment renewal, and talent training, further enhancing the enterprise's core competitiveness.
In terms of R&D investment, Hengcang Electronics Technology has also enjoyed the dividends of the R&D expense additional deduction policy. For the actual R&D expenses incurred by enterprises in carrying out R&D activities that have not formed intangible assets and are included in current profits and losses, on the basis of deducting them according to the relevant provisions, an additional deduction of 75% of the actual amount incurred is allowed before tax; for those that have formed intangible assets, the amortization is allowed before tax at 175% of the cost of the intangible assets. In the past three years, through the R&D expense additional deduction policy, Hengcang Electronics Technology has accumulated tax reductions and exemptions of more than 5 million yuan. These tax reductions and exemptions have provided strong financial support for the enterprise's R&D and innovation, enabling the enterprise to continuously increase investment in technological R&D and launch more innovative products and technologies.
2. Greater Bay Area Special Subsidies: Obtaining Funding for the "Zhuhai-Macao Cross-Border Industrial Internet" Project and Building the First MES System in the Keyboard Industry
The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has brought unprecedented development opportunities to Hengcang Electronics Technology. The company actively responded to the development strategy of the Greater Bay Area, participated in the "Zhuhai-Macao Cross-Border Industrial Internet" project, and obtained special subsidies. This subsidy fund has provided important support for the company's digital transformation.
With the funding support of the "Zhuhai-Macao Cross-Border Industrial Internet" project, Hengcang Electronics Technology successfully built the first MES (Manufacturing Execution System) in the keyboard industry. The application of the MES system has realized the real-time monitoring and management of the production process. Through this system, the enterprise can obtain various data on the production line, such as equipment operation status, product production progress, and quality inspection data. These data can help the enterprise timely find problems in the production process and take corresponding measures to solve them, thereby improving production efficiency and product quality.
In the quality inspection link, the MES system can real-time collect and analyze inspection data. Once abnormal product quality is found, the system will immediately issue an alarm and provide a detailed quality analysis report. This enables the enterprise to quickly locate the root cause of the problem and take effective improvement measures, avoiding the mass production of unqualified products and reducing production costs. At the same time, the MES system also realizes the traceability of production data. The enterprise can query the production process and quality data of each product through the system, providing strong support for the traceability and management of product quality.
3. Nanping Science and Technology Industrial Park: The Park Provides Supporting Facilities Such as Rent Reduction and Exemption and Talent Apartments, Reducing Operating Costs by 15%
As the development base of Hengcang Electronics Technology, Nanping Science and Technology Industrial Park provides the enterprise with sound supporting services and preferential policies. The park provides rent reduction and exemption policies for enterprises, giving rent reductions and exemptions for a certain period and proportion according to the enterprise's development scale and contribution. This greatly reduces the enterprise's operating costs, enabling the enterprise to invest more funds in the development of core businesses.
In terms of talent security, the park has built supporting talent apartments, providing a comfortable and convenient living environment for the enterprise's employees. The rent of talent apartments is relatively low, and the surrounding supporting facilities are complete with convenient transportation, solving the housing worries of employees and improving their living satisfaction and work enthusiasm. At the same time, the park also actively assists enterprises in solving problems such as employee children's enrollment and medical treatment, providing strong support for enterprises to retain talent.
Through the implementation of these policies, the operating costs of Hengcang Electronics Technology have been reduced by 15%, gaining a greater advantage in the market competition. Enterprises can use the saved funds to further optimize the product structure, improve product quality, expand market share, and achieve better development.
(II) Talent Aggregation: Building a "R&D + Manufacturing" Dual Engine
Talent is the core competitiveness of enterprise development, and Hengcang Electronics Technology is well aware of this. Making full use of Zhuhai's talent resource advantages, the company has actively cooperated with local universities to build a high-quality "R&D + manufacturing" talent team, providing a solid talent guarantee for the enterprise's technological innovation and efficient production.
1. Cooperation with Local Universities: Co-Constructing the "Ergonomics Laboratory" with Beijing Normal University, Zhuhai Campu,s to Train Keyboard Structural Design Talents Oriented
As a university with strong faculty and scientific research strength, Beijing Normal University Zhuhai Campus has unique advantages in talent training and scientific research innovation. The co-construction of the "Ergonomics Laboratory" by Hengcang Electronics Technology and Beijing Normal University Zhuhai Campus aims to combine the university's scientific research resources with the enterprise's market needs to carry out targeted research and talent training.
In terms of the training of keyboard structural design talents, the two parties have jointly formulated a talent training plan. According to the enterprise's demand for keyboard structural design talents, the university has optimized the curriculum, adding professional courses related to keyboard structural design, such as mechanical design, material mechanics, and ergonomics. At the same time, the university also invites technical experts from Hengcang Electronics Technology to enter the classroom to teach students practical work experience and skills, enabling students to better understand industry needs and development trends.
During their studies, students have the opportunity to participate in the actual projects of Hengcang Electronics Technology. Through practical operations, students can not only apply the theoretical knowledge they have learned to practical work but also cultivate their innovative and problem-solving abilities. This school-enterprise cooperation talent training model has trained a number of professional keyboard structural design talents for Hengcang Electronics Technology. After graduation, these talents can quickly adapt to the enterprise's working environment, providing strong support for the enterprise's technological innovation and product R&D.
2. Skilled Team: 40-Person R&D Team (Accounting for 20%), Among Which Engineers with More Than 10 Years of Experience Account for 30%, and the Certification Rate of Senior Technicians in the Production Team Reaches 85%
Hengcang Electronics Technology has a high-quality, skilled team, which is an important support for the enterprise's development. The company's R&D team has 40 people, accounting for 20% of the total number of employees. Among the R&D team, engineers with more than 10 years of experience account for 30%, who have rich industry experience and profound technical skills, and can lead the team to overcome one technical problem after another.
These experienced engineers have played an important role in the company's development process. In the process of developing new types of keyboards, relying on their experience and technology, they have put forward many innovative design concepts and solutions. In solving the problem of consistent feel of keyboard switches, an engineer with more than 10 years of experience, through in-depth research and repeated experiments on the switch structure, proposed a new switch design scheme, which effectively solved the problem of inconsistent feel and improved product quality and user experience.
In terms of the production team, Hengcang Electronics Technology pays attention to the skill training and certification of employees. The company actively organizes employees to participate in various skill training and examinations, encouraging employees to improve their skill levels. At present, the certification rate of senior technicians in the production team reaches 85%. These senior technicians have solid professional skills and rich production experience, and can skillfully operate various advanced production equipment to ensure the high-quality production of products.
On the production line, senior technicians can not only complete production tasks efficiently but also timely solve and optimize problems arising in the production process. During a production process, a key production equipment broke down, causing the production line to stop. A senior technician quickly inspected and diagnosed the equipment, and with his rich experience, quickly found the cause of the failure and repaired it in a timely manner, enabling the production line to resume normal operation quickly and avoiding production delays. The existence of these senior technicians provides a strong guarantee for the efficient production of Hengcang Electronics Technology.
VI. Competitive Barriers and Future Blueprint
(I) Differentiated Advantages: Analysis of Three Core Competitiveness
In the fiercely competitive keyboard manufacturing market, Hengcang Electronics Technology has built strong competitive barriers and formed significant differentiated advantages with its unique technical advantages, efficient response capabilities, and strict quality control. Compared with the industry average, Hengcang Electronics Technology performs excellently in key indicators such as the number of patents, R&D team scale, prototyping cycle, and quality inspection standards, becoming a leader in the industry.
| Comparison Dimension | Hengcang Electronics Technology | Industry Average |
|---|---|---|
| Patents and R&D | 19 patents per 100 people (core patents cover the whole process) | Less than 5 per 100 people |
| Prototyping Cycle | 72 hours (including structural design + functional testing) | 15-30 days |
| Quality Inspection | 12-dimensional quantitative standards (pressure grams/rebound stroke) | Relying on manual experience |
In terms of patents and R&D, Hengcang Electronics Technology holds 19 patents, with an average of 19 patents per 100 people. These core patents cover the whole process from structural design to production processes and testing systems. In contrast, the average number of patents per 100 people in the industry is less than 5. Through continuous R&D investment and innovation, Hengcang Electronics Technology has continuously launched innovative technologies and products, providing customers with better solutions. In structural design, its patents, such as satellite axis stabilization technology and height-adjustable structure, have effectively solved long-standing problems in the industry, improving product performance and user experience.
In terms of the prototyping cycle, Hengcang Electronics Technology has shown efficient response capabilities. From the customer putting forward needs to completing structural design and functional testing, it only takes 72 hours to deliver the engineering prototype. The average industry prototyping cycle is 15-30 days. Hengcang Electronics Technology's rapid prototyping capability can help customers quickly verify product concepts and seize market opportunities. When cooperating with a well-known e-sports brand to develop a new type of e-sports keyboard, Hengcang Electronics Technology completed the production of the engineering prototype within 72 hours after receiving the demand, allowing the customer to timely evaluate and adjust the product, greatly shortening the product R&D cycle.
Quality inspection is another core competitiveness of Hengcang Electronics Technology. The company has established 12-dimensional quantitative inspection standards, conducting strict inspections on key indicators such as pressure grams and rebound stroke to ensure that each product meets high-quality standards. Many enterprises in the industry still rely on manual experience for inspection, with unclear and inconsistent inspection standards. The quantitative inspection standards of Hengcang Electronics Technology make product quality more stable and reliable, effectively reducing product defect rates and improving customer satisfaction.
(II) Challenges and Breakthroughs: From Follower to Rule Maker
Although Hengcang Electronics Technology has achieved remarkable results in the keyboard manufacturing field, it also faces many challenges. The pressure of market evolution and technological iteration has prompted enterprises to continuously seek innovation and breakthroughs, gradually transforming from followers to rule makers.
In terms of market involution, the keyboard manufacturing market is fiercely competitive, with serious product homogenization. Price wars have become the main means for many enterprises to compete for market share. To cope with this challenge, Hengcang Electronics Technology has actively explored new business models, sharing technological achievements with small and medium-sized brands through the "patent licensing + joint R&D" model. The company licenses some core patents to small and medium-sized brands for use, and at the same time carries out joint R&D projects with them to jointly develop innovative products. In this way, Hengcang Electronics Technology can not only obtain patent fee income but also expand market share and enhance brand influence. In recent years, the annual growth rate of patent fee income of Hengcang Electronics Technology has reached 30%, becoming a new profit growth point of the company.
In terms of technological iteration, with the continuous progress of science and technology, keyboard manufacturing technology is also developing rapidly. Cutting-edge technologies such as capacitive switches and flexible keyboards have gradually emerged, posing a certain threat to the traditional mechanical keyboard market. To maintain its technological leading position, Hengcang Electronics Technology has established the "Future Input Laboratory", focusing on exploring the application of cutting-edge technologies in the keyboard field. The laboratory brings together a group of top technical talents who cooperate with universities and research institutions to carry out industry-university-research cooperation projects, accelerating technological innovation and achievement transformation. The company plans to increase the R&D investment ratio to 18% by 2025, further increasing investment in technological R&D to ensure that the company always maintains a leading position in the wave of technological iteration.
(III) Global Layout: The Advanced Path from OEM to OBM
On the basis of consolidating the domestic market, Hengcang Electronics Technology has actively expanded overseas markets and promoted a global layout. Through deepening regional markets and strengthening brand building, the company has gradually realized the advancement from OEM (Original Equipment Manufacturer) to OBM (Own Brand Manufacturer).
In terms of regional markets, Hengcang Electronics Technology has targeted the potential Southeast Asian e-sports market. The e-sports industry in Southeast Asia is developing rapidly, with a large group of e-sports enthusiasts. With its high-quality products and localized services, Hengcang Electronics Technology has successfully entered the TOP3 e-commerce platforms in countries such as Indonesia and Thailand, gaining recognition from local consumers. To better meet the needs of the local market, Hengcang Electronics Technology has also developed customized key layouts for ASEAN, fully considering local languages and usage habits, and improving product applicability and user experience.
In terms of brand building, Hengcang Electronics Technology has launched its sub-brand "HC GAMING", focusing on lightweight e-sports keyboards. With its fashionable appearance, excellent performance, and reasonable price, this brand has been loved by young consumers. In 2024, the overseas revenue of the "HC GAMING" brand accounted for more than 45%, becoming an important engine for the company's overseas business growth. Hengcang Electronics Technology also actively participates in international e-sports exhibitions and events, enhancing the brand's international popularity and influence by displaying products and sponsoring teams. At internationally renowned e-sports exhibitions, the products of the "HC GAMING" brand have attracted the attention of many international customers, establishing cooperation intentions with many international brands and laying a solid foundation for the brand's global development.
Conclusion: When "Manufacturing Genes" Meet "Innovation Codes"
From a small factory on the banks of the Pearl River Estuary to an important participant in the global keyboard industry chain, Hengcang Electronics' 25-year journey is a microcosm of China's manufacturing industry, "from OEM to intelligent manufacturing". In the "red sea market" of mechanical keyboards, Hengcang Electronics has proven the strategic determination of "focusing on segmented fields + continuous technical deepening" with 19 patents, 3 core product lines, and an average annual R&D investment of 20%. When the global keyboard market scale is expected to exceed 15 billion US dollars by 2025, Hengcang Electronics is writing a new global chapter belonging to Chinese OEM/ODM enterprises with the precision and speed of "Zhuhai Manufacturing". In the future, Hengcang Electronics will continue to uphold the business philosophy of "building a brand with integrity and driving development with innovation", continuously increase investment in technological R&D, improve product quality and service levels, and expand global market share. It is believed that with the joint efforts of all Hengcang people, Hengcang Electronics will create more brilliance in the keyboard manufacturing field and make greater contributions to promoting the high-quality development of China's manufacturing industry.
